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Top marketing students tackle case from IPS Hong Kong in the City University of Hong Kong Company Consultancy Project


The outstanding team from City University of Hong Kong’s Department of Marketing has won the championship of this year’s Company Consultancy Project.
IPS Hong Kong presented the students with a complex case to propose a long-term growth strategy for the payment industry. In their analysis, students need to take into consideration which business model should b best adopted and if profit-oriented approach be taken.
Ronald Chua, Assistant General Manager for IPS Hong Kong, said, “Our future lies in the hands of young, competent business leaders and providing these students with a platform to put their knowledge to practice in the real business world is invaluable to their growth. We also hope to broaden the students’ mind and horizons through cultural exchange.”
Professor Arthur Ellis, said:” City University of Hong Kong Department of Marketing attaches much importance to nurturing business professionals through student-centered and inquiry-based learning activities that help unlock students’ potential. Company Consultancy Project provides an excellent and established platform to achieve this goal as well as cross-cultural exchanges. I would like to thank you participated companies for their support in partnering with us to offer this effective avenue for students to demonstrate their talents.”

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